thebrief

thebrief Overview

thebrief, formerly known as Creatopy, is a comprehensive AI-powered ad generation platform designed to help marketing teams and agencies create, serve, and optimize high-impact ads at scale. By unifying the entire campaign lifecycle into a single workflow, it allows users to produce static, animated, and UGC video ads in hundreds of variations in minutes. Whether you are looking to scale design production or localize content for global markets, thebrief delivers production-ready creative assets up to 10x faster than traditional methods.

thebrief Key Features

• Ad Studio: An advanced workspace to design, animate, and resize multi-format ad sets with seamless Figma and PSD imports and timeline-based editing.
• AI Create Agent: A prompt-based system that generates brand-tuned copywriting and media assets, adapting ads across major advertising channels automatically.
• Infinite Canvas: A visual ideation space where teams can collect competitor inspiration and use AI models like Sora and Veo to generate on-brief images and videos.
• Smart Optimization: An intelligent analysis system that reviews campaign performance and provides actionable plans to scale high-performing creatives while avoiding costly mistakes.

From visual ideation to integrated ad serving, thebrief provides an enterprise-grade solution that reduces asset costs by 40% and significantly decreases creative production errors.