Roam AI

Roam AI Overview

Roam AI is a powerful geo-enrichment solution designed to help businesses transform raw data into actionable customer insights. By leveraging precise location-based information, Roam AI empowers companies to craft personalized experiences that drive deeper engagement and growth. This tool is ideally suited for marketers, data analysts, and businesses looking to enhance their understanding of customer behaviors and preferences.

Roam AI Key Features

• Location SDK This developer-friendly toolkit allows businesses to collect high-quality location data while minimizing battery consumption, providing essential insights into user behavior and preferences.
• Audience Targeting Identify and engage users who frequently visit specific Points of Interest (POIs). This feature helps businesses target customers based on tailored interests, leading to more effective marketing campaigns.
• Context-Aware Push Notifications Send relevant notifications to users located near specific POIs using geofence technology. This capability ensures that your messages resonate with the user's immediate environment.
• IP Address Enrichment Enhance user profiles by assigning location data to IP addresses. This feature allows businesses to understand more about the demographics and behaviors of their customers based on their physical locations.
• Home-Based Profiling Utilize third-party location data to analyze user behavior and assign ZIP code attributes to IP-matched addresses. This feature helps businesses tailor offerings based on local demographics.
• Behavioral Insights and Affinity Analysis Track visitation patterns to various brands or segments, enabling businesses to understand how different regions compare in terms of customer interest and behavior.
• Geo-Segmented CRM Enrichment Enrich customer profiles using residential ZIP codes, incorporating retail-focused attributes that reflect specific product interests and shopping behaviors.
• Connected TV Integration Enhance TV advertising strategies by enriching profiles based on household location data. This helps businesses deliver personalized advertisements to connected TV users based on their local demographics and interests.

Roam AI is trusted by businesses looking to elevate their data game, offering a comprehensive suite of tools to empower organizations in making informed, data-driven decisions.