PERQ Overview
PERQ is a comprehensive multifamily digital marketing platform designed to help property management companies (PMCs) achieve their occupancy goals with less work and lower costs. It stands out as the only platform that combines data-driven PPC management, cross-channel conversational AI, automated follow-up and nurture campaigns, lead reactivation programs, and powerful website and search tools. By focusing on capturing and converting low-cost and free leads, PERQ aims to transform your lead funnel into an automated lead-qualifying machine, ultimately reducing reliance on expensive lead sources.
PERQ Key Features
- Automated Lead Capture: PERQ automates early engagement with prospects on your website, personalizes visitor experiences, and captures more tours and leases. Its conversational AI works across your website, SMS, Google, and email, converting phone calls to text exchanges and answering prospect questions 24/7.
- Intelligent Lead Nurturing: The platform leverages a database of captured leads for automated marketing campaigns. It reengages lost leads in the next leasing cycle and provides personalized SMS and email nurture touches based on collected insights, optimizing timing and channel for each prospect.
- Streamlined Prospect Handoff: PERQ ensures your onsite team receives only agent-ready prospects, saving valuable time. All PERQ engagement is visible via your CRM, keeping it clean and organized.
- Data-Driven Insights and Analytics: Track lead source attribution, understand the renter's journey, and identify the highest-converting lead sources. These insights feed directly back into your advertising strategy to drive down costs and improve performance.
- Reduced Advertising Spend: By maximizing conversions from both paid and unpaid lead sources, PERQ helps you achieve higher lead-to-tour conversion rates and reduce your overall cost per lead by up to 80%.
- Conversational AI Across Channels: Engage prospects anytime, anywhere, with AI-powered conversations happening on your website, SMS, Google, and email, ensuring no lead is left unanswered.
- Google Business Profile Optimization: Transform your Google Business Profile into a powerful lead and lease generator with tools designed to optimize your listing and facilitate seamless prospect engagement.
- Integrated Tour Scheduling: PERQ handles the scheduling, rescheduling, and appointment reminders for in-person, self-guided, and virtual tours, streamlining your calendar and follow-up process.
- Flexible Integrations: PERQ offers an open platform with a growing list of integrations, allowing you to build a custom tech stack with your favorite multifamily industry tools.
