Lately

Lately Overview

Lately is an advanced AI content creation assistant that transforms your social media marketing. It helps you acquire customers with AI-powered, personalized messaging by repurposing your existing assets into high-performing social content. The platform also automates employee sharing of company messages, amplifying your brand's reach. Meet Kately, Lately's new superintelligent, chat-based AI agent, designed to take over your entire organic social media planning, creation, execution, and management process, delivering remarkable ROI. Lately ensures your content stands out and engages your audience, turning followers into true brand advocates.

Lately Key Features

• AI Social Media Agent (Kately): Engage with Kately, Lately's new chat-based AI super agent, to manage your entire organic social media process, from planning and creation to execution and management.
• Content Repurposing: Breathe new life into existing long-form assets like blogs, videos, and podcasts by automatically transforming them into dozens of customized, platform-specific social media posts, including text, audio, and video highlights.
• Personalized Messaging: Create highly customized and targeted social media content that resonates with your specific brand voice and target audience, ensuring maximum engagement and cutting through the noise.
• Automated Scheduling: Optimize your content strategy by letting Lately automatically schedule posts at the ideal cadence, day, and time for peak audience reach and impact.
• Employee Advocacy: Empower your team to amplify your brand message by effortlessly generating individualized, controlled, and compliant social media content for each employee, tailored to their unique voice.
• Performance Insights: Gain valuable insights into what content performs best and why, as Lately continuously learns and adapts to audience responses for maximum exposure and effectiveness.
• Hootsuite Integration: Seamlessly connect any Hootsuite account to Lately, eliminating the need to switch platforms for your social media management.
• Multilingual Support: Expand your global reach with content generation available in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German.
• Autogenerators: Utilize proprietary tools like the Social Post Autogenerator and Video Clip Autogenerator to quickly create compelling social posts and video snippets from your source content.