Overview of Hubble

Hubble is a user research platform founded by Brian Byun, who serves as the CEO. The company focuses on enhancing user experience through a suite of tools designed for comprehensive UX research. Hubble aims to empower product teams by providing them with the insights needed to create user-centered products.

Key Features of Hubble

Hubble offers a variety of features that cater to the needs of product teams looking to improve their user experience. Here are some of the standout features:

In-product Research: This feature allows teams to collect contextual feedback directly from users as they navigate the product.
Contextual Surveys: Gather feedback in real-time while users interact with the product, providing valuable insights into user behavior.
NPS/CSAT: Measure customer satisfaction, effort, and loyalty through Net Promoter Score and Customer Satisfaction surveys.
User Targeting: Identify and track users for effective segmentation, ensuring that feedback is relevant and actionable.
Unmoderated Research: Conduct usability and prototype tests without the need for a moderator, streamlining the research process.
Card Sorting and Tree Testing: Test information architecture to optimize navigation and content organization.
Rank Order Questions: Collect user preferences to understand what features or aspects are most valued by users.
Live Website Tests: Run usability tests on live websites to gather immediate feedback on user interactions.
Participant Recruitment: Access a pool of over 3 million participants from 150 countries, facilitating the recruitment of both external participants and existing product users.

Integration and SDK

Hubble provides a web and mobile SDK that enables users to embed survey modals within their products. This integration allows for the collection of user responses based on their navigation and actions, enhancing the feedback process. Additionally, Hubble integrates with popular design tools such as Figma, and is working on further integrations with Adobe XD and Protopie. It also connects with user data management platforms like Amplitude, Mixpanel, and Segment, ensuring a seamless workflow for product teams.

Pricing Plans

Hubble offers a free starting plan, allowing users to explore the platform without any financial commitment. This plan is designed to help teams understand the value of Hubble’s tools before making a decision to upgrade.

Problem Solving with Hubble

Hubble addresses the challenges faced by product teams in gathering user feedback throughout the product development lifecycle. By providing tools for continuous user insights, Hubble enables teams to make informed decisions based on real user data. This approach helps in identifying user needs, improving product features, and ultimately enhancing user satisfaction.

How Hubble Helps Users

Hubble assists users by automating the research recruitment process and integrating seamlessly with various design and user tracking tools. This functionality allows product teams to focus on analyzing feedback rather than spending time on logistics. With Hubble, teams can gather effective feedback at any stage of product development, from initial concept tests to evaluations of live features.

Security and Compliance

Hubble is SOC 2 compliant, ensuring that user data is handled with the highest standards of security and reliability. This compliance provides peace of mind for users, knowing that their data is protected while they gather valuable insights.

Conclusion

Hubble is a powerful tool for product teams looking to enhance their user experience through effective research and feedback collection. With its comprehensive suite of features, seamless integrations, and commitment to security, Hubble stands out as a valuable resource for any organization aiming to create user-centered products.