Hightouch

Hightouch Overview

Hightouch is a cutting-edge data and AI platform that empowers marketing and personalization teams. It helps you uncover valuable insights, launch real-time campaigns, and develop powerful AI agents, all by leveraging your existing data. Hightouch transforms your data warehouse into a dynamic, self-service platform, making your marketers faster, more strategic, and exceptionally creative.

Hightouch Key Features

• Composable CDP: Build a flexible, secure, and self-service Customer Data Platform directly on top of your existing data warehouse, giving marketers direct access to crucial data.
• Hightouch Agents: Accelerate marketing operations with LLM-based AI agents that deeply understand your brand, answer questions, identify opportunities, and automate workflows rapidly.
• AI Decisioning: Deliver truly personalized, 1:1 customer experiences at scale. This feature uses reinforcement learning to optimize content and touchpoints across all your channels.
• Customer Studio: Easily build, explore, and test any audience with a powerful no-code builder. Plan cohesive customer journeys and enrich profiles using all your available data.
• Real-time Personalization: Provide dynamic digital experiences by using complete customer data and real-time signals to deliver personalized content instantly on your websites and apps.
• Reverse ETL: Seamlessly sync data from your data warehouse to over 250 marketing, sales, and customer success tools, eliminating data silos and manual exports.
• Identity Resolution: Stitch together disparate user data to create a unified 360-degree customer view for more accurate targeting and deeper personalization.
• Match Booster: Improve your advertising campaign performance significantly by increasing ad match rates across various platforms.
• Advanced Security & Governance: Benefit from enterprise-level security with SOC 2 Type 2 and ISO 27001 certification, robust access control, and full data transparency, ensuring your data remains secure and under your control.