Equals Overview
Equals is an all-in-one Go-To-Market (GTM) analytics solution designed to provide businesses with trusted insights that drive immediate revenue growth. It helps RevOps professionals gain next-level clarity into their pipeline and funnel, empowers Founders with real-time feedback on strategic initiatives, and enables Finance teams to produce board-ready sales and ARR reporting. By surfacing the exact levers for faster growth, Equals ensures that companies can make data-driven decisions confidently, transforming how they operate and accelerate their expansion.
Equals Key Features
- Comprehensive GTM Analytics: Access a unified platform for all your go-to-market data, providing actionable insights that help you understand and optimize your entire revenue engine.
- Revenue and Retention Insights: Gain deep understanding of your recurring revenue with features like ARR Daily Pulse, ARR Dashboard, Net Revenue Retention (NRR) tracking, Customer Retention Cohorts, and detailed Customer Dashboards to monitor health and retention.
- Sales Pipeline & Funnel Optimization: Optimize your sales processes with tools for tracking Deal Size and Velocity, Pipeline Creation, Sales Conversion Rates, and Sales Pipeline Dashboards, ensuring clear visibility into your sales performance.
- Team & Customer Management: Enhance operational efficiency and strategic planning with functionalities such as Customer Health Score, Sales Commission Calculators, Sales Forecast Dashboards, and Sales Rep Performance tracking.
- Real-time Reporting & Feedback: Receive immediate feedback on how business strategies are performing and generate board-ready sales and ARR reports, crucial for timely decision-making and stakeholder communication.
- Trusted by Industry Leaders: Utilized by prominent companies like Notion, Intercom, Pylon, LaunchDarkly, and Sprig, demonstrating its reliability and effectiveness in delivering critical business insights.



