Overview of Clearbit

Clearbit, now rebranded as Breeze Intelligence for HubSpot, is a leading B2B data provider that integrates seamlessly with HubSpot. The platform focuses on enhancing customer relationship management by enriching records, scoring leads, and revealing buying intent. Utilizing advanced AI and large language models (LLMs), Clearbit transforms unstructured data into accurate and standardized datasets, making it an essential tool for businesses aiming to optimize their marketing and sales efforts.

Key Features of Clearbit

Clearbit offers a range of features designed to streamline B2B data management:

Enrich Every Single Record: Clearbit provides comprehensive global coverage, ensuring that every record is enriched with relevant data. This feature is crucial for businesses that rely on accurate information for decision-making.
Score & Route Instantly: The platform enables real-time scoring and routing of leads, allowing businesses to quickly identify high-fit leads. This capability enhances the efficiency of sales teams and improves conversion rates.
Reveal Buying Intent: By leveraging IP intelligence data, Clearbit can convert anonymous website traffic into actionable buying intent signals. This feature helps businesses identify companies that align with their ideal customer profile.
Dynamic Form Shortening: Clearbit simplifies the lead capture process by reducing friction in forms. By collecting just an email address, it can eliminate unnecessary fields, ensuring complete data coverage for leads.

Integration with HubSpot

As the first native data provider for HubSpot, Clearbit enhances the platform’s capabilities by offering efficient data management solutions. This integration allows businesses to improve their lead scoring and routing processes, ultimately leading to better customer experiences and more effective marketing strategies.

Data Collection and Usage

Clearbit collects various types of personally identifiable information (PII), including email addresses, names, locations, and web history data. The platform prioritizes user privacy by ensuring that this data is not sold to third parties outside of approved use cases. Additionally, Clearbit commits to using the data solely for purposes related to its core functionalities, maintaining a focus on user trust and data integrity.

Recent Developments

Clearbit has recently expanded its dataset to include global coverage across all companies and contacts, adding 250 million new global contacts. Furthermore, the platform has introduced 1000 new classification tags, covering diverse sectors such as fintech, medtech, crypto, and recurring revenue. These developments enhance the platform’s utility for businesses seeking to target specific markets effectively.

Conclusion

Clearbit, now Breeze Intelligence for HubSpot, stands out as a comprehensive B2B data solution. Its integration with HubSpot allows for enriched records, real-time lead scoring, and insightful buying intent analysis. With its global coverage and precise datasets, Clearbit is a powerful tool for businesses looking to refine their go-to-market strategies and improve overall efficiency in their sales and marketing efforts.