Clay Overview
Clay helps Go-To-Market (GTM) teams transform insights into timely action by bringing together AI agents, enrichment, and intent data. It acts as a central platform for all your GTM data, integrating with over 150 providers and your existing tools to automate workflows, personalize outreach, and scale your growth efforts efficiently and securely.
Clay Key Features
- AI-Powered Research (Claygent): Use AI agents to research target companies and individuals, navigate public databases, and uncover unique data points.
- GTM Workflow Builder (Sculptor): Create powerful Go-To-Market workflows using natural language, making automation accessible and fast.
- Intent Signal Tracking: Monitor job changes, news, social mentions, and website visits to act instantly on high-value buyer signals.
- Dynamic Audience Creation: Combine intent signals, data enrichment, and CRM data to build precise, high-intent buyer segments for targeted campaigns.
- Extensive Integrations: Connect seamlessly with over 150 data providers and your existing sales and marketing tools for comprehensive data access.
- Personalized Email Sequencing: Automate and launch highly personalized email outreach campaigns directly within Clay's native sequencer.
- AI Data Enrichment & Formatting: Utilize AI to clean, format, and enrich data at scale, ensuring consistency and accuracy across all records.
- Conditional Workflow Logic: Implement advanced conditional logic into your workflows without coding, allowing for dynamic and intelligent automation.
- Automated CRM Management: Automatically enrich and maintain your CRM data for better hygiene, lead scoring, and account planning.
- Automated Inbound & Outbound: Streamline both your outbound prospecting and inbound lead qualification processes with intelligent, AI-powered automation.
